There is a precise moment when our most identity-defining oil is born. It is the first. The most alive. The most direct. "Primum" is the Extra Virgin Olive Oil obtained in the early stage of the harvest, between late October and all of November, when the olives are still full of energy and give back an oil with a more intense, decisive character.
 

 
It is born among the olive groves of Altomonte and the surrounding land, in the heart of Calabria, where the olive tree is not just a crop but a part of everyday life. Here the harvest still follows nature's own timing, without shortcuts, respecting the right moment to get the very best from the tree.
 

 
The blend is made of Tondina (90%) and Carolea (10%), two cultivars that together create an interesting balance between softness and structure, giving life to an oil more expressive than our "Classico." The result is a light fruitiness that is more intense and lively, with bitter and spicy notes felt at a medium level and lingering on the palate, making it ideal for those looking for an oil with personality, one that makes itself known from the very first taste.
 

 
This is an oil meant above all to be used raw: on warm bread, salads, grilled vegetables, legumes and dishes from Mediterranean tradition. Every drop adds character and depth without covering the flavors, but standing alongside them with confidence. The olives come from groves grown using traditional methods, in respect of nature and its rhythms. A choice that doesn't follow trends, but a precise philosophy: letting the land express itself.
 

 
The name "Primum" recalls the Latin motto "Primum vivere, deinde philosophari," meaning "first live, then philosophize." An invitation to concreteness, to doing before talking, to the value of real work over theory. A concept that perfectly describes this oil: essential, direct, without unnecessary frills. A product born from steady work and the pursuit of a true result, the kind you can taste from the very first sip.
 

 
0.50 L Format
 
The 0.50 L format is designed for those who want a high-quality oil in a more practical, versatile size. Perfect for everyday use at the table, for tasting it raw, and for anyone who wants to discover or gift the "Primum" experience.
 

 
Features
 
Format: 0.50 L
 
Type: Extra Virgin Olive Oil
 
Name: Primum
 
Harvest period: Late October – November
 
Cultivar: Tondina 90%, Carolea 10%
 
Production area: Altomonte and surrounding land (Calabria)
 
Sensory profile: Light fruitiness with bitter and spicy notes felt at a medium level and lingering
 
Use: Ideal above all raw, to bring out the best in dishes
 
Cultivation: Olive groves managed with traditional practices and respect for nature