There's a precise moment when our most distinctive oil is born. It's the first. The liveliest. The most direct.
 
 
 
“Primum” is the Extra Virgin Olive Oil from the early part of the harvest, from late October through November, when the olives are still full of energy and give an oil with a more intense, decisive character.
 
 
 
It comes from the olive groves of Altomonte and the surrounding area, in the heart of Calabria, where the olive tree isn't just a crop but part of daily culture. Here the harvest still follows nature's timing, with no shortcuts, waiting for the right moment to get the best from the tree.
 
 
 
It's a blend of Tondina (90%) and Carolea (10%), two cultivars that together strike an interesting balance between softness and structure, giving an oil more expressive than our “Classico”.
 
 
 
The result is a light but more intense, lively fruitiness, with moderate, lingering bitter and peppery notes – ideal for anyone looking for an oil with personality, recognisable from the very first taste.
 
 
 
It's an oil made above all for using raw: on warm bread, salads, grilled vegetables, pulses and traditional Mediterranean dishes. Every drop adds character and depth without covering flavours, accompanying them decisively.
 
 
 
The olives come from groves farmed with traditional methods, respecting nature and its rhythms. A choice that doesn't follow trends but a clear philosophy: let the land express itself.
 
 
 
The name “Primum” recalls the Latin motto “Primum vivere, deinde philosophari” – “first live, then philosophise”. An invitation to practicality, to doing before talking, to the value of real work over theory.
 
 
 
A concept that describes this oil perfectly: essential, direct, without frills. A product born of constant work and the pursuit of a real result – the one you taste at the first sip.
 
 
 
0.50 L size
 
The 0.50 L bottle is for those who want a high-quality oil in a handier, more versatile size. Perfect for everyday use at the table, for tasting raw, and for anyone who wants to discover – or give – the “Primum” experience.
 
 
 
Features
 
 
 
Size: 0.50 L
 
 
Type: Extra Virgin Olive Oil
 
 
Name: Primum
 
 
Harvest: Late October – November
 
 
Cultivar: Tondina 90%, Carolea 10%
 
 
Production area: Altomonte and surrounding areas (Calabria)
 
 
Sensory profile: Lightly fruity with moderate, lingering bitterness and pepperiness
 
 
Use: Ideal above all raw, to enhance your dishes
 
 
Cultivation: Olive groves managed with traditional practices, respecting nature